How the Salesforce Agentforce World Tour Fuels Ecosystem Growth

Salesforce Agentforce redefines AI in CRM by empowering businesses with autonomous, data-driven agents that operate 24/7 across Salesforce workflows and interfaces. The Agentforce World Tour brings this innovation to different cities, offering expert-led keynotes, deep-dive sessions, hands-on build labs, and networking opportunities.

Salesforce Agentforce is the next evolution of AI within Customer 360, moving beyond simple chatbots to fully autonomous agents that reason, decide, and act on your behalf across any workflow or system. These agents—powered by large language models and seamlessly embedded via Salesforce Flow, MuleSoft, and native APIs—can live inside Slack channels, Lightning Experience pages, mobile apps, and partner solutions, orchestrating tasks without human intervention.

By “unlocking your digital workforce,” Agentforce frees teams from repetitive tasks—like lead qualification, case triage, and proactive outreach—to focus on high-value strategy and creativity. From marketing and sales to service and IT, Agentforce agents deliver consistent, intelligent actions that scale with your business needs.

Key Benefits in a Nutshell

Agentforce delivers immediate, measurable impact:

Whether a startup or an enterprise, pre-built skills, and open APIs let you accelerate time-to-value and customize agents for your unique processes. Embedding Agentforce into Marketing Cloud, Service Cloud, or any Industry Cloud means you can automate compliance, personalize at scale, and drive daily productivity.

Salesforce Agentforce World Tour: What to Expect

Salesforce is taking Agentforce on a global tour—bringing the future of AI CRM directly to your city. Each free, full-day event features:

• Main Keynote: Learn the latest product innovations and real-world success stories from Salesforce leaders and Trailblazers.
• Deep-Dive Sessions & Theaters: Choose from 50–180+ expert-led presentations tailored to your industry and role.
• Hands-On Build Labs: Schedule 20–25-minute appointments to build and deploy your AI agents—no coding required.
• Campground & Demos: Explore partner booths, one-on-one consultations, and live product demonstrations.
• Networking Reception: Connect with peers, product experts, and the Salesforce partner ecosystem over food and drinks.

Below, we discuss each city’s event details so you know exactly where to be and what you’ll gain.

Mumbai: April 15, 2025 (Jio World Convention Center)

Event Overview

Date & Time: Tuesday, April 15, 2025 | 8:30 a.m.–7:00 p.m. IST

Venue: Jio World Convention Center, BKC, Mumbai

What to Expect

• Opening Keynote with Salesforce India Leadership: Gain insights on how AI-fueled strategies are reshaping customer engagement, led by Arundhati Bhattacharya and top Trailblazers
• Guided Agentforce Labs: Hands-on workshops to design, refine, and launch your first intelligent agents in under 20 minutes, supported by Salesforce experts
• Interactive Campground: Explore partner showcases, live demos, one-on-one Agentforce consultations, and thematic content zones for deeper learning

Frankfurt: May 14, 2025 (Frankfurt, Germany)

Event Overview

Date: Wednesday, May 14, 2025

Location: Frankfurt, Germany

What to Expect

• Insightful Sessions with Industry Pioneers: Engage with AI visionaries and business leaders on the future of customer experience
• Live Agentforce Demonstrations: Watch real-time AI agent workflows and learn integration best practices for your systems
• Collaborative Networking: Connect with peers from diverse sectors to exchange ideas and forge lasting partnerships

New York City: May 21, 2025 (Javits Center)

Event Overview

Date & Time: Wednesday, May 21, 2025 | 9:00 a.m.–5:00 p.m. ET

Venue: Javits Center, 429 11th Ave, New York, NY 10001

What to Expect

• Visionary Keynotes: Discover “agent-first” breakthroughs from Salesforce leaders and global Trailblazers on scaling AI for business impact
• Hands-On Agent Workshops: Build and customize data-driven agents for finance, retail, media, and more in guided, interactive sessions
• Peer Exchange Sessions: Network with fellow Trailblazers and partners to share practical strategies and success stories

Dubai: May 28, 2025 (Madinat Jumeirah Conference Centre)

Event Overview

Date: Wednesday, May 28, 2025

Location: Madinat Jumeirah Conference Centre, Dubai, UAE

What to Expect

• Dynamic Keynotes and Panels: Hear from leading AI practitioners on redefining customer engagement across the Middle East market
• Interactive AI Showcases: Experience live demos and workshops highlighting seamless Agentforce integration into real-world workflows
• Strategic Networking: Build connections with regional Trailblazers and partners to exchange insights and drive joint innovation

London: June 11–12, 2025 (ExCeL London)

Event Overview

Date: Wednesday–Thursday, June 11–12, 2025

Location: ExCeL London, Royal Victoria Dock, London, UK

What to Expect

• Forward-Looking Keynotes: Unpack how AI, CRM, and trusted data converge to drive next-gen customer experiences
• Engaging Demos & Hands-On Labs: Participate in interactive sessions showcasing Agentforce within Lightning Experience, Data Cloud, and beyond
• Cross-Industry Networking: Collaborate with peers from fintech, public sector, and other industries to expand your Salesforce community

Don’t miss the chance to experience these free, full-day events where you can build your first Agentforce AI agent, learn from experts, and connect with the thriving Salesforce community. Register now on the Salesforce Events page!

What You Gain as a Business or Individual

Attending the Agentforce World Tour equips you with:

• Blueprint for Success: Walk away with a personalized roadmap—aligned to your industry, region, and strategic goals—for embedding AI agents in your Salesforce org.
• Hands-On Skills: Build, test, and launch your first fully autonomous agent in under 30 minutes, with expert guidance at every step.
• Peer & Partner Connections: Forge relationships with Trailblazers, ISVs, and consulting partners who can accelerate your AI journey beyond the event.
• Insider Access to Product Updates: Stay ahead of the curve by getting sneak peeks at upcoming releases, including Lightning Experience innovations, Product Updates, and Roadmap sessions.
• Continuous Learning Resources: Gain access to follow-up Trailhead modules, developer workshops, and on-demand recordings for lifelong skill development.

These benefits translate into real results: faster customer service resolution, more effective sales engagement, streamlined IT operations, and personalized marketing at scale.

Key Takeaways & Next Steps

• Register Early: All events are free, but seats fill quickly. Secure your spot now on Salesforce.com/events.
• Plan Your Agenda: Review each city’s session catalog in advance to tailor your day around your top priorities, whether it’s industry-specific use cases or building labs.
• Come Prepared: Bring your laptop, questions about your org’s processes, and an appetite for hands-on learning.
• Leverage the Campground: Use the partner booths to scout solutions and the networking reception to make high-value connections.
• Continue Learning: After the event, dive into Trailhead’s “Get Started with Agentforce” module and join Agentforce developer forums to sustain momentum.

Agentforce World Tour is more than just a series of events—it’s your launchpad into a future where AI and humans collaborate seamlessly to drive business growth. Whether you join us in Mumbai, Dubai, Frankfurt, London, or New York City, you’ll leave empowered to build your digital workforce, unlock new efficiencies, and transform customer experiences—24/7 on the world’s leading AI CRM platform.

Register now, pack your questions, and prepare to meet Agentforce—your digital workforce awaits.